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Every season, the brazilian fashion designer is gaining more space in the international market. The cultural originality, the unity of materials and his rebuilding of vintage form the basis of thei...
Every season, the brazilian fashion designer is gaining more space in the international market. The cultural originality, the unity of materials and his rebuilding of vintage form the basis of their futuristic concept that mix the past and future. The collections of Reinaldo Lourenço are always a highlight in the São Paulo Fashion Week (SPFW), which participates since the event’s first edition, in 1996. Reinaldo is constant reference in matters of fashion and publishing in the journals, magazines and sites more appraised in Brazil and in the world. His last two shows (winter 2008 and summer 2009) caused criticism’s admiration so that he was elected one of the best of the seasons. The ability of innovation and transformation to each collection is amazing.Brand Details
Founder
Gloria Coelho
Designer
Reinaldo Lourenço
from
1984to
currentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
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