Company Rockport
Country United States
Email customerservice@store.reef.com
Telephone +1 (888) 300-6259
Market Segment Mass Market
Core Business Apparel

Reef Financial Report 2018

 
 

Rockport Financial Report

Financial Data for this company are not publicly available

Official Websites

Reef website
Reef ecommerce

Official Social Media

Brand Description

Establishment

Year
1984
City
San Diego
Country
United States

Founder

Fernando Aguerre
Santiago Aguerre

Designers

Santiago Aguerre
1984 - Present
Fernando Aguerre
1984 - Present

Profile

Reef is a brand of casual sandals, known as Thongs. Two Argentine brothers, Fernando and Santiago Aguerre, created their brand in the 1980s to support their active lifestyles. Their involvement in the surfing scene led them to open their own surf shop in Argentina in the 1970s. Eventually they moved from Argentina to the San Diego beach community of La Jolla, California. This is where Reef began. Starting out with $4000, the brothers set out to create what is marketed as the world's best active sandal. Their product became popular amongst surfers and beach goers. Reef has subsequently grown into one of the world's leading active sandal manufacturer.
In 1995 the company had grown considerably and expanded their operations, moving into an 80,000-square-foot (7,400 m2) San Diego facility.
While the initial market was primarily surfers and beach denizens, Reef sandals began popping up in the skate, snowboarding, and mainstream fashion scene. The company now promotes sporting gear from boards and footwear to active clothing as well. Reef launched their women's sandal line in 1998 and in 2002 also launched their logo program including hoodies, T-shirts, caps and beanies for both men and women. The success of the logo program launched a move into a complete men's clothing line and a women's bar.
Co-founder Fernando Aguerre is currently president over the International Surfing Association and is working towards the sport's Olympic participation.
Reef is owned by VF Corporation. In September 2018 VF Corporation sold the brand Reef to Rockport Group

Business Strategy

Market Positioning

Mass Market

Core Business

Apparel

Target

Men
Kids

Product Categories

Accessories
Apparel
Shoes
Swimwear
Underwear & Lingerie
 

Rockport profile

Name Rockport
Website rockport.com
Country United States
VAT Number n.a.
Telephone n.a.
Fax n.a.
Date of foundation n.a.
Type of Company Private

Headquarters

1220 Washington St, West Newton, Massachusetts 02465

Ownership (Top Shareholders)

Rockport doesn't provide the information on its shareholders.

Rockport Brands

 

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