Rare London has been through a few changes but originally began back in 1999 as Fashion Finder; a family owned business supplying high street stores with knitwear before becoming Rare Fashion in 2002. Directional, inspirational and heavily influenced by the world’s catwalks, our brand was introduced to the Topshop Liverpool store later that year and after huge success, we are currently their highest selling concession!We launched our own website in 2005 and with a creative and dedicated design team, we continue to bring our customers unique and on-trend fashion including a stunning collaboration with The Saturdays in 2009.
Today, we ship to over 80 countries worldwide and with our gorgeous collections as well as our other brands Paprika and Opulence England, you can get your perfect look and stay right on trend no matter where you are.The brand was given a fresh, new look in March 2012 and re-named Rare London as a nod to our firm roots in the British fashion industry as well as launching a brand new website. With a huge celebrity following, regular features in top fashion magazines and many award nominations, Rare London is the place to come for the hottest fashion
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