Raquel Allegra
United States
Accessories / Apparel
With the intricate distressing of an iconic garment, Raquel Allegra swathes her cult following in unapologetic comfort and modern romanticism. Born in Berkeley, CA to artisan parents, the design...
With the intricate distressing of an iconic garment, Raquel Allegra swathes her cult following in unapologetic comfort and modern romanticism. Born in Berkeley, CA to artisan parents, the designer's childhood encouraged a personal creative process of instinct, experiment and play. Raquel first gained a following for her deconstructed t-shirts while working as a sales associate for Barney's Beverly Hills. Largely influenced by her environment and social interactions, she was inspired to new levels of creativity as she took cues from the desires of her discerning clients that were always looking to emulate her unique sense of style. Raquel's instincts in design and style seem to be perfectly aligned with that of the collective interests of her brands' devoted followers. In creating the shredding technique that has become synonymous with the namesake with label, Raquel Allegra has introduced elegance to the once, basic tee. Full length webbed cocoon shapes evolved out of laborious experiments with oversized vintage shirts recycled from the Los Angeles County Prison System. the ethereal and informal beauty of the pieces has garnered instant admiration from celebrities, editors, stylists and savvy consumers from Los Angeles to Beirut. 2009 marked a maturation for the brand as the collection expanded to include richly textured pieces in deerskin, linen, cashmere, and French lace. With 7 seasons of production thus far, the Raquel Allegra label is found internationally in boutiques such as Barney's NY, Lane Crawford, Liberty of London, and Harvey Nichols. The designer continues to evolve and deliver a highly personal body of work while continuing to establish herself as a force in the global retail market.Brand Details
Founder
Raquel Allegra
Designer
Raquel Allegra
to
currentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
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