Company n.a.
Country United Arab Emirates
Email n.a.
Telephone +9714 394 5607
Market Segment Luxury
Core Business Apparel

Rami Al Ali Financial Report 2018

 

Official Websites

Rami Al Ali website
Rami Al Ali ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
2001
City
Dubai
Country
United Arab Emirates

Founder

Rami Al Ali

Head Designer

Rami Al Ali
2001 - Present

Profile

Rami Al Ali was born in Syria. His love of refined aesthetics began at an early age. He had a young eye for fine fabrics and design. His curiosity for design later led him to the College of Fine Arts in Damascus where he studied visual arts. The great pioneer within caused Rami to produce a fashion show for his Fine Arts degree final. While his professor was astounded by the unorthodox presentation of the core curriculum, he was also impressed by his astute work and display of Fine Arts through fashion. He graduated from the College of Fine Arts in 1995 and quickly started his fashion career in Dubai and Beirut. It was in these two great cities that Rami worked with some of the region's leading fashion houses.

Established in Dubai in 2001, Rami Al Ali Couture entered the fashion arena with a bold collection and uncompromising couture designs. After a number of inspiring fashion shows around the Gulf, Rami Al Ali's notoriety spread and his designs began to occupy the covers of leading fashion magazines and red carpet celebrations.

Rami Al Ali's unbridled passion for design caught the eye of La Mode En Images. In 2006, the revered agency chose Rami, among a few key international designers, to participate in the Asian Olympic Games in Qatar.

With royal, celebrity and social muses like Youssra, Ivana Trump, Lateefa Nawal, among others, Rami Al Ali's designs moved from bridal to evening gowns. The Rami Al Ali woman evolved from sweet bride to blossoming socialite and Rami Ali evolved with them. His pieces stood out from the red carpet of the Adonia Awards to the international stage of Najem Al Khaleej. As the Rami Al Ali look spread through the region, the need for a PrĂȘt collection was clear. In 2007, Rami launched his PrĂȘt collection. The Rami Al Ali woman needed dresses suitable for dinners and intimate gatherings.

The excitement continued and garnered attention from global brands such at Swarovski. Rami was chosen to be a part of UNBRIDALED, a book published by the global Austrian crystal brand, with revered couture veterans Giorgio Armani, Vivian Westwood and John Galliano, among others. The collaboration demonstrated his ability to participate in an international market.

By 2009, Rami Al Ali walked into the international fashion arena with his first show at AltaRoma in Rome, Italy. Rami stayed true to his visual arts degree with fabrics designed in-house for the international runway. Rami Al Ali is embarking on his fifth season at the Rome fashion week where he continues to dazzle the foreign press with his unique style of women's evening and bridal wear, rooted in Arab design. In Rome, he has built a reputation as a sort of fashion ambassador for the Middle East. His collections are always demure with an Arab sense of glamour and modesty.

Business Strategy

Market Positioning

Luxury

Core Business

Apparel

Target

Women

Product Categories

Apparel

Rami Al Ali Marketing Research

Middle East Fashion

Middle East is a region not only crucial for the international fashion and luxury brands to seek an i...

55 pages
 

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