Qtica
Nail Care / Skin Care / Toiletries
Art of Beauty was founded in 1986 by Zoya and Michael Reyzis. They had a shared vision, which evolved from a small nail salon into a spa focusing on natural nails, skin care and alternative Europea...
Art of Beauty was founded in 1986 by Zoya and Michael Reyzis. They had a shared vision, which evolved from a small nail salon into a spa focusing on natural nails, skin care and alternative European herbal treatments. Today, the company has grown to become a manufacturer of the most innovative professional beauty products ever created. Our brands include Zoya, Qtica, Smart Spa and Zoom. Zoya, originally a classical pianist in Russia, earned her Cosmetology license in 1979 when she and her husband Michael immigrated to the United States. While pianist jobs were limited, the world of cosmetology offered a new profession and a means by which to build a new career. Through Zoya’s hard work, and a demand for quality and healthy, natural ingredients for her clients, it became evident that there was a need for the perfect products. Responding to his wife’s requests. Michael, an advanced chemist, developed and patented unique products such as anti-wrinkle treatments and shampoo and conditioning treatments for the salon & spa. He also created the first working fast drying topcoat and the longest wearing, toxin free natural nail polish, revolutionizing the nail industry. Today, Zoya, Michael and everyone at Art of Beauty focus on creating the highest quality products available to professional salons and spas. Through brands like ZOYA Nail Lacquers, QTICA Treatments and QTICA SMART SPA, Art of Beauty offers salons and spas superior quality, convenience and incredible value. As the first to remove toxic ingredients such as toluene, camphor, formaldehyde, formaldehyde resin and DBP (dibutyl phthalate) from its formulations, Art of Beauty maintains its focus on the health and well being of salons, spas and consumers.Brand Details
Founder
Michael Reyzis
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women
The financial data for this brand is limited.
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