Punto Blanco
Swimwear / Underwear & Lingerie
The company history started in 1948 when two entrepreneurships, the brothers Pere and Manuel Valls, inheritors of a linage of a strong textile tradition, created Industrias Valls, the company that ...
The company history started in 1948 when two entrepreneurships, the brothers Pere and Manuel Valls, inheritors of a linage of a strong textile tradition, created Industrias Valls, the company that began manufacturing the socks with the brand Punto Blanco. The socks manufactured in Igualada were soon acknowledged for their quality and innovation provided by the Brand at all times. And Punto Blanco thus became the leader of the Spanish socks market. The company committed heavily to resources that would enable it to stay in a privileged position on the market during the second half of the 20th Century and thus rise to the challenges of the 21st Century. The company started to export its products to the European, American and Asian Markets in 1953, and is now exporting to more than 35 countries all over the world. Located in Igualada, just an hour far from Barcelona, the Punto Blanco plant is a building in the centre of the city, with a surface area of 10,000 sqm distributed over different plants. Retail To come into the 21st Century with a solid position, Punto Blanco launches its Retail project. Further to its retail customers net, Punto Blanco has own managed shops at:Brand Details
Founder
Pere Valls
Brand Strategy
Market segment
Mass Market
Core business
Underwear & Lingerie
Targets
Men, Women, Kids
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