Company CIA. Hering SA
Country Brazil
Email n.a.
Telephone +55 47 3321 3164
Market Segment Mass Market
Core Business Apparel

PUC Financial Report


CIA. Hering SA Financial Report 2021

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

Balance Sheet Highlights

Official Websites

PUC website
PUC ecommerce

Official Social Media

Brand Description






Team of designers


PUC is the brand that has connected the world of fashion to the kid’s universe for more than 30 years. It made new ideas for boys and girls who love to dress well, grow up with personality and know very well what they want.

It is for parents who love to see their children always well-dressed, and coordinating trends of comfort and style, following a very particular way of being. PUC is authentic, spontaneous, surprising, irreverent, vibrant, pure joy is inspiring everyone and everything.
Each new release from the PUC collection is a multicolored party of clothing and accessories, where adults and children are invited to have fun together.

Business Strategy

Market Positioning

Mass Market

Core Business




Product Categories

Underwear & Lingerie

CIA. Hering SA profile

Name CIA. Hering SA
Country Brazil
VAT Number n.a.
Telephone +55 47 3321 3486
Fax + 55 47 3321 3255
Date of foundation 1880
Type of Company Listed


Rua Hermann Hering, 1790 - Bom Retiro CEP 89010-900 - Blumenau-SC

Ownership (Top Shareholders)

CIA. Hering SA doesn't provide the information on its shareholders.

CIA. Hering SA Brands

PUC Marketing Research

Global Children’s Wear Market

There is no doubt about how important the kidswear business is today.  In Asia Pacific alone, this ma...

32 pages

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