Pronovias
Accessories / Apparel / Jewelry
Nowadays, the Pronovias Group dresses brides in 90 countries, making it the international leader in the sector. The family that founded the company still manages its operations and expansion proces...
Nowadays, the Pronovias Group dresses brides in 90 countries, making it the international leader in the sector. The family that founded the company still manages its operations and expansion process, transmitting the quality and design philosophy that characterises its work. This concept spreads out through all of its 200 stores and 3.800 sales points in 90 countries where the brands and their products can be found. The group has an international team of 738 employees of more than 40 different nationalities. One of the Group's key strategies has always been the vertical integration of its activities. This characteristic has enabled it to guarantee the design and quality of its products and to constantly stay in contact with the market through its chain of stores, located all over the world.Brand Details
Brand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
Pronovias Latest News
Pronovias Goes for 25% Workforce Cut
Pronovias has stated its new strategic plan which involves eliminating over 25% of the whole workforce.
Pronovias + Marchesa
Pronovias collaborates with Marchesa to launch a bridal collection inspired by the Greek Goddesses, comprising 21 wedding dresses.
Pronovias opens the first digital showroom in the bridal ...
In addition to the digital showroom, Pronovias offers a virtual consultation service to future brides and has implemented a platform to exchange key information with clients.
Pronovias Financial Report 2023
Last fiscal year ended on December 31, 2020