Brand doesn't have an official ecommerce
The PRIVATA brand name has existed for over three decades now, and as it has evolved over the years it has won adepts among a very wide cross-section of the general public, attracting an unrivalled level of popularity and customer loyalty when compared with other European fashion labels.
This was when the idea first arose of re-using old or disused woollen clothes, soon developing into an ingenious system for recycling materials. For this reason we have no hesitation in asserting PRIVATA's role as a company that from the outset was among the very first to manufacture its products from materials that were 100% recycled
he origins of PRIVATA go back much further, however, and are linked to long-established traditional practices. In the early years of the last century, in a difficult context of considerable economic hardship for many, the challenge was to find extremely low-cost material that could provide adequate protection against the winter cold.