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An across-the-board design with a high-tech spirit. A fusion of marketing and fashion with strong roots anchored in industrial design. And above all a long history that began back in 1877 right out...
An across-the-board design with a high-tech spirit. A fusion of marketing and fashion with strong roots anchored in industrial design. And above all a long history that began back in 1877 right outside Milan, when Pirelli introduced its first catalogue of "outerwear, coats and heavy jackets for travelers, coachmen and soldiers." Waterproof, hurricane-tested garments that made a revolutionary use of rubber, the company's favorite material, accompanied by a range of specialized accessories - from spats for drivers to kitchen aprons.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Shoes
Targets
Men, Women, Kids
Last fiscal year ended on December 31, 2011
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