The brand has been launched in 2004 by Philipp Patrick Plein, a German fashion designer whose designs have incorporated a laughing skull which has become his signature.
In 2006 the accessories line was introduced and in 2008 the "Couture" collection which is also was launched, supported by an ad campaign starring Naomi Campbell and Marcus Schenkenberg.
In 2008 Philipp Plein presented his "heavy metal" collection on the occasion of "Germany's Next Top Model" fashion show presented in Barcelona by Heidi Klum. In 2009 he collaborated with Mattel and presented the PHILIPP PLEIN Barbie doll during Barbie's 50th Birthday celebrations at the Nuremberg Toy Fair on 4 February 2009. In the same year, the first mono-brand store was opened in Monte Carlo, and the first commercial showroom in Milan.
In 2010 PHILIPP PLEIN boutiques opened in Vienna, Moscow, St. Tropez, Cannes, and Kitzbuhel in addition to the opening of a commercial showroom in Düsseldorf. In June 2010 the fall/winter ad campaign was unveiled starring the American actress Mischa Barton.
In 2011 PHILIPP PLEIN boutiques opened in Forte dei Marmi and Düsseldorf, and the Hong Kong showroom was inaugurated. In September 2011 Lindsay Lohan was announced as the face of the new spring/summer 2012 ad campaign, which was shot several days later on the shores of Lake Como.
In 2012, 10 PHILIPP PLEIN boutiques were opened, in Marbella, Moscow Crocus, Baku, Milan, Dubai, St. Petersburg, Seoul, Macau, Amsterdam and Berlin. The British actor and singer Ed Westwick was the next celebrity to lend his image to the brand. Westwick was photographed by the internationally acclaimed photographer Terry Richardson, who also made cameo appearances himself in the fall/winter 2012/2013 campaign. Westwick also walked the runway for the men's spring/summer 2013 fashion show.
In 2012 PHILIPP PLEIN signed an agreement with the soccer team AS Roma to dress the team players starting with the 2012/13 season for 4 consecutive seasons. For the spring/summer 2013 campaign, Terry Richardson returns as both photographer and protagonist of a provocative campaign featuring the international top models Lea T. and Poppy Delevingne.
For the fall/winter 2013/2014 women's show Philipp Plein chose Grace Jones, to introduce his fashion show with a live performance of her hit "I've Seen That Face Before"
Singer Iggy Azalea took over the stage to open Philipp Plein SS14 fashion show with a performance of "work", leading the way for a show of black-only models closed by Ethiopian supermodel Liya Kebede, a poignant move given the recently debated racism in the fashion industry.
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