Persona
Market Segment
Bridge
Core Business Apparel
Core Business Apparel
Persona Financial Report
Max Mara Fashion Group S.r.l. Financial Report 2021
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Net Profitability
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
Profit Ratio
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of EUR | 2021 | 2020 | Δ 2021/2020 | 2019 | Δ 2020/2019 | 2018 | Δ 2019/2018 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Total Revenue | ||||||||
| Cost of Sales | ||||||||
| Gross Profit | ||||||||
| Operating Income | ||||||||
| Net Income |
Balance Sheet Highlights
| in Millions of EUR | 2021 | 2020 | Δ 2021/2020 | 2019 | Δ 2020/2019 | 2018 | Δ 2019/2018 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Current Assets | ||||||||
| Total Assets | ||||||||
| Current Liabilities | ||||||||
| Equity |
Revenues by Country
| 2021 | 2020 | Δ 2021/2020 | CAGR | |
|---|---|---|---|---|
| Europe | ||||
| Other Countries |
Official Websites
Persona website
Persona ecommerce
Brand doesn't have an official ecommerce
Official Social Media
Brand Description
Establishment
Year
1983
City
Reggio Emilia
Country
Italy
Founder
n.a.
Designer
Team of designers
Profile
Born in the 1970's and part of Marina Rinaldi's project since 1983, the Persona Brand offers collections dedicated to women with fuller figures, who don't want to give up quality clothes and a contemporary and feminine style. Contemporary style, femininity, dynamism and strong personality are the values of the Brand Persona Contemporary, Persona Sport and Persona Party offer a wide range of collections addressed to contemporary women such as Vanessa Incontrada, the prestigious spokesperson of the Brand. Around 150 outlets single brand shops, dedicated corners and multi-brand shops sell the Persona Brand on the Italian and foreign markets.
Business Strategy
Core Business
Apparel
Target
Women
Product Categories
Accessories
Apparel
Bags
Shoes
Max Mara Fashion Group S.r.l. profile
Name
Max Mara Fashion Group S.r.l.
Website maxmarafashiongroup.com
Country Italy
VAT Number IT00678310350
Website maxmarafashiongroup.com
Country Italy
VAT Number IT00678310350
Telephone
+39 0522 3991
Fax +39 0522 399 3254
Date of foundation 1951
Type of Company Private
Fax +39 0522 399 3254
Date of foundation 1951
Type of Company Private
Headquarters
Ownership (Top Shareholders)
Max Mara Fashion Group S.r.l. Brands
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