Company Max Mara Fashion Group S.r.l.
Country Italy
Email n.a.
Telephone +39 0522 35.91
Market Segment Bridge
Core Business Apparel

Persona Financial Report 2018

 
 

Max Mara Fashion Group S.r.l. Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20182017Δ
2018/2017
2016Δ
2017/2016
2015Δ
2016/2015
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of EUR20182017Δ
2018/2017
2016Δ
2017/2016
2015Δ
2016/2015
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Persona website
Persona ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
1983
City
Reggio Emilia
Country
Italy

Founder

n.a.

Designer

Team of designers

Profile

Born in the 1970's and part of Marina Rinaldi's project since 1983, the Persona Brand offers collections dedicated to women with fuller figures, who don't want to give up quality clothes and a contemporary and feminine style. Contemporary style, femininity, dynamism and strong personality are the values of the Brand Persona Contemporary, Persona Sport and Persona Party offer a wide range of collections addressed to contemporary women such as Vanessa Incontrada, the prestigious spokesperson of the Brand. Around 150 outlets single brand shops, dedicated corners and multi-brand shops sell the Persona Brand on the Italian and foreign markets.

Business Strategy

Market Positioning

Bridge

Core Business

Apparel

Target

Women

Product Categories

Accessories
Apparel
Bags
Shoes
 

Max Mara Fashion Group S.r.l. profile

Name Max Mara Fashion Group S.r.l.
Website maxmarafashiongroup.com
Country Italy
VAT Number IT00678310350
Telephone +39 0522 3991
Fax +39 0522 399 3254
Date of foundation 1951
Type of Company Private

Headquarters

Via Giulia Maramotti, 4 Reggio Emilia, 42124

Ownership (Top Shareholders)

Simon Fiduciaria S.p.A. (o SimonFid S.p.A.): 99.70%
Nomen Fiduciaria S.r.l. (o NomenFid S.r.l.): 0.30%
 

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