Persona Financial Report 2018

Max Mara Fashion Group S.r.l. Financial Report

Income Statement Trend

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Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR	2018	2017	Δ 2018/2017	2016	Δ 2017/2016	2015	Δ 2016/2015	CAGR
Total Revenue
Cost of Sales
Gross Profit
Operating Income
Net Income

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Balance Sheet Highlights

in Millions of EUR	2018	2017	Δ 2018/2017	2016	Δ 2017/2016	2015	Δ 2016/2015	CAGR
Current Assets
Total Assets
Current Liabilities
Equity

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Official Websites

Persona website

personamr.com

Persona ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year

1983

City

Reggio Emilia

Country

Italy

Founder

n.a.

Designer

Team of designers

Profile

Born in the 1970's and part of Marina Rinaldi's project since 1983, the Persona Brand offers collections dedicated to women with fuller figures, who don't want to give up quality clothes and a contemporary and feminine style. Contemporary style, femininity, dynamism and strong personality are the values of the Brand Persona Contemporary, Persona Sport and Persona Party offer a wide range of collections addressed to contemporary women such as Vanessa Incontrada, the prestigious spokesperson of the Brand. Around 150 outlets single brand shops, dedicated corners and multi-brand shops sell the Persona Brand on the Italian and foreign markets.