Perfect Formula
Accessories / Nail Care
Perfection, at your fingertips. After working in her family business for over 15 years, creating nail care and lacquer products for some of the biggest cosmetics companies in the world, Shari Gott...
Perfection, at your fingertips. After working in her family business for over 15 years, creating nail care and lacquer products for some of the biggest cosmetics companies in the world, Shari Gottesman decided it was time to create her own dream luxury nail care line when she realized that there still wasn’t a formula out there for the kind of strong, beautiful, natural nails that she knew were achievable for anyone. Even Shari had problems with brittle nails that peeled chipped and broke. Working in a laboratory, doing domestic chores and being a new mother, Shari’s nails take the kind of daily abuse that most women can relate to. After years of pioneering important technologies and formulations, Shari had everything she needed at her fingertips, and she knew exactly what she wanted to do. Throwing out all conventional strengthening formulations, she started from the beginning and created a revolutionary product line using the most perfect formulas.Brand Details
Founder
Shari Gottesman
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Women
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