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Developing and bringing to life an innovative and creative spirit in the everyday life of the people is what drives Paolo Errico's work. Paolo Errico believes in the need for creativity in modern l...
Developing and bringing to life an innovative and creative spirit in the everyday life of the people is what drives Paolo Errico's work. Paolo Errico believes in the need for creativity in modern life and in this industry. For him creativity is not about inventing something totally new, it is about making new and synergistic connections within innovative garments and daily life. Born and raised in Genoa, Italy, Paolo Errico currently lives in Milan and works between London and Paris. He began his career working for Calvin Klein and for Versace. In 2000, he joined the Ermenegildo Zegna Group and designed Agnona collection. His next move was teaming up with the Roberto Cavalli group in 2005 to create lines from women and consult for luxury fashion brands. In 2004 he launched a fashion house under his own name and in the same year he presented his first collection in Milan. Paolo's inspiration and reference point are architecture and design. His technique involved using primordial geometric shapes and combining them with the human body to produce timeless fashion. The result create a multi-dimensional effect of innovation, dynamism and sensual elegance.Brand Details
Founder
Paolo Errico
Designer
Paolo Errico
from
2004to
currentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
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