Company Procter & Gamble Co.
Country United States
Email n.a.
Telephone +1 800 945 7768
Market Segment Mass Market
Core Business Beauty

Pantene Financial Report 2018


Procter & Gamble Co. Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of USD20182017Δ
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of USD20182017Δ
Current Assets        
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Brand Description




Fritz Hoffmann-La Roche



Pantene is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1947 by Hoffmann-La Roche of Switzerland, which branded the name based on panthenol as a shampoo ingredient. It was purchased by Procter & Gamble (P&G) in 1985 in order for P&G to compete in the "beauty product" market rather than only functional products.
In 1990, Procter & Gamble decided to launch a new advertising campaign. Research results, compiled from markets around the world, led P&G to hypothesize that health positioning might provide the basis for a new worldwide hair care franchise.The research indicated that: Women believed the ideal standard for hair is "healthy". Women considered their own hair damaged. Women believed that shine signaled health. Pro-vitamin formulation provided real support for claims. Advertising was developed around the health positioning and was launched globally.The advertising was customised at the local level with the tag line, "Hair So Healthy It Shines." There were four lead countries in the 1990 launch.

Business Strategy

Market Positioning

Mass Market

Core Business




Product Categories

Hair Care

Procter & Gamble Co. profile

Name Procter & Gamble Co.
Country United States
VAT Number n.a.
Telephone +1 513 983 1100
Fax +1 513 983 9369
Date of foundation 1837
Type of Company Listed


1 Procter & Gamble Plaza Cincinnati, OH 45202, United States

Ownership (Top Shareholders)

Procter & Gamble Co. doesn't provide the information on its shareholders.

Pantene Latest News

China's hair care products turnover increased by 319% year-on-year, Pantene is in the top ten of the brand list
According to the 24-hour final sales data of JD Supermarket's glow season in the hair care super category, the turnover of shampoo products increased by 319% year-on-year; the turnover of body care increased by 190% year-on-year; and the turnover of hair wigs/styling increased by 159% year-on-year.

The proportion of brand sales shows that as a long-time star product, Hifes is still the strongest number one in brand sales, Pantene, VS, Rejoice, Shufujia, CLEAR, and Crest. (CREST), Sophie and Lux are the top ten brands in the TOP list.
Driven by high-end innovation and price increases, net sales of beauty products including SK-II, Olay and Pantene increased by 7%
Due to the strength of the US dollar and difficulties encountered by the baby industry, Procter & Gamble's revenue growth in the second quarter was lower than expected.

In the three months ended December 31, the American giant's profits increased 16% to US$3.72 billion, revenue increased only 5% to US$18.24 billion, and inventory was US$17.44 billion 12 months ago. Expected revenue is $18.37 billion.

Driven by high-end innovation and rising prices, net sales of beauty products including SK-II, Olay and Pantene increased by 7% to US$3.6 billion. Revenue from the hair care business increased by 6% in the quarter, while skin care business grew by 10%.

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