OVS
Accessories / Apparel / Bags / Denim / Jewelry / Shoes / Underwear & Lingerie
Leader in the Italian clothing market, OVS Industry is today a reference point in fashion retail. Quality collections at competitive prices and a new interpretation of shopping based on continuous ...
Leader in the Italian clothing market, OVS Industry is today a reference point in fashion retail. Quality collections at competitive prices and a new interpretation of shopping based on continuous renewal. OVS Industry designs, develops and manufactures its clothes controlling every step of the way. A quality, stylish and Italian-intaste product is the result of a complex path of research, origination and manufacture that starts from an inhouse team of stylists and product managers. The "styled in Italy" merges with international trends and makes also use of exclusive co-operations with great creative geniuses like Elio Fiorucci, Davide De Giglio and Ennio Capasa, the Costume National creator. The result is an "inclusive" brand, open to everybody, with particular attention to quality and design. OVS industry today is a real fashion brand selling directly through its own stores. The key turn in this change is the concept of INDUSTRY which explains the company evolution. The word INDUSTRY conveys the idea of a designing and manufacturing place. This outlines a more modern image, addressed to new potential customers. For over 37 years, OVS industry customers have been enjoying a shopping experience characterized by the fair prices/quality ratio, with customized services and products guaranteed by the reliability of a big company. No longer only a retailer, but a trendy store which attracts shoppers with its wide range of choice and surprisingly affordable prices. An informal, practical brand, suitable for every occasion and for every kind of customer. Key elements: the search for a contemporary style, taste and a special eye for the right price-quality ratio.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
OVS Financial Report 2023
Last fiscal year ended on January 31, 2019