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Ouidad, the “Queen of Curl”, is an internationally recognized stylist, salon owner, mother, author and global educator. In 1984, as the pioneer of the curly hair industry, she opened the first sa...
Ouidad, the “Queen of Curl”, is an internationally recognized stylist, salon owner, mother, author and global educator. In 1984, as the pioneer of the curly hair industry, she opened the first salon in the country to cater exclusively to curly hair. Since then her trademarked cutting and styling techniques and specialized line of award winning products, have instilled confidence in curly and wavy haired people everywhere. Sought out by editors and peers for her extensive knowledge, Ouidad's progressive teaching style, informative website, and dedication to curl education all further her goal to empower every stylist with the knowledge of how to work with curls.Brand Details
Founder
Ouidad
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women
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