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Oui, the womenswear brand is synonymous with modern and feminine fashion in high quality with a great passion and love for details. It is fancy and never confined to definite standards. The wom...
Oui, the womenswear brand is synonymous with modern and feminine fashion in high quality with a great passion and love for details. It is fancy and never confined to definite standards. The women wearing Oui are self-confident, frank and distinct. They are independent from dictates, free from prejudice and represent an extroverted attitude. Oui is a family owned business founded in Munich, Germany, in the beginning of the 50ies and is now managed by the third generation. It is a company in which family, authenticity, creativity and customer proximity are playing a fundamental role.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
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