Original Marines
Apparel
Everything started at the beginning of the 1980s with the production of plain white T-shirts made to look like “the ones Marines wear”. The item was a great success and 25 million T-shirts were sol...
Everything started at the beginning of the 1980s with the production of plain white T-shirts made to look like “the ones Marines wear”. The item was a great success and 25 million T-shirts were sold in a few years. It was a great success for the five business men from Campania, who started off thinking of a clothes company and ended up with a successful business, currently operating in Italy and abroad. Only ten years after they started, the founding members set out on a new adventure: retail sales. In 1993 they inaugurated the first, single-brand store. Only four years later there were over 100 stores, Original Marines franchises, all over Italy.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Kids
Original Marines Latest News
Original Marines: record turnover, DOS increase and many ...
After a 2019 concluded with a turnover of 165.8 million euros (+ 11% on 2018), the children's clothing brand Original Marines has completed the conversion phase of many of its affiliated stores to directly managed stores. Antonio...
Original Marines, new online business is underway
Original surprise is the name of the new activity created by Original marines for the upcoming Easter holidays. The initiative, on air on the brand's website www.originalmarines.com until April 13, is part of the broader project ...
Original Marines Financial Report 2023
Last fiscal year ended on December 31, 2019