Olympia Activewear
Accessories / Active Wear / Apparel
Strong and feminine – these are the pillars of Olympia Activewear. Designed with the active body in mind, Olympia's approach to fitness-wear is modern and refined. The Olympia aesthetic is rooted i...
Strong and feminine – these are the pillars of Olympia Activewear. Designed with the active body in mind, Olympia's approach to fitness-wear is modern and refined. The Olympia aesthetic is rooted in sport and style, with a focus on clean lined silhouettes and a neutral palette. Each collection focuses on premium sportswear styles featuring Olympia's signature custom elastics, versatile cotton basics, and silk lounge pieces. Growing up on the island of Maui, Olympia founder and designer, Kaili Lickle, spent most of her time outdoors. When she moved to San Francisco to pursue her bachelors degree in design and visual merchandising, she found herself spending more time indoors at yoga and cycling studios. She noticed her athletic wardrobe was missing pieces that were functional in her workouts, simple in their design, and fashion forward. After graduating, Kaili decided to combine her knowledge of design with her passion to live an active lifestyle in creating Olympia Activewear.Brand Details
Founder
Kaili Lickle
Designer
Kaili Lickle
from
2013Brand Strategy
Market segment
Bridge
Core business
Active Wear
Targets
Women
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