It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
The Olsen story started with knitted pullovers. Today, in addition to its outstanding competence in knitwear, our brand features a broad range of fashions for trend and quality conscious women. As proof of its sustainable international success, our Hamburg fashion label is now in demand in more than 40 countries. In addition to the specialist trade, our own shops and stores are acquiring even greater importance.
Inspired by the trends presented in international fashion shows, our design team develops sophisticated styles that outstandingly reflect the spirit of the times. Over the years, this has resulted in a typical “Olsen Look” that wows both buyers and customers each season anew.
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