Olay

Company Procter & Gamble Co.
Country United States
Email n.a.
Telephone +1 513 983 1100

Market Segment Value for Money
Core Business Beauty

Olay Financial Report 2018

Procter & Gamble Co. Financial Report

Income Statement Trend

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Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of USD	2019	2018	Δ 2019/2018	2017	Δ 2018/2017	2016	Δ 2017/2016	CAGR
Total Revenue
Cost of Sales
Gross Profit
Operating Income
Net Income

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Balance Sheet Highlights

in Millions of USD	2019	2018	Δ 2019/2018	2017	Δ 2018/2017	2016	Δ 2017/2016	CAGR
Current Assets
Total Assets
Current Liabilities
Equity

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Procter & Gamble Co. Annual Report

Official Websites

Olay website

olay.com/

Olay ecommerce

olay.com/

Official Social Media

Brand Description

Establishment

Year

1952

City

n.a.

Country

United States

Founder

Graham Wulff

Designer

Profile

Olay is a product truly born from love, as it was created by a man as a gift for his wife. In the 1950s, chemist Graham Wulff saw his wife Dinah’s frustration with the thick, waxy beauty creams that came in shoe-polish tins. They left her skin looking greasy, and they certainly didn’t fit with her feminine sensibility. Graham wanted to create a new beauty product for her—one that could not only moisturize her skin, but also leave her feeling beautiful and feminine.
Together, Graham and Dinah fine-tuned everything from absorption and texture to the delicate pink shade and instantly recognizable fragrance. At last, the legendary Oil of Olay Beauty Fluid was born.
Within five years, Olay was enjoying phenomenal success in South Africa, and in 1959 expanded into England, the United States, the Netherlands, Canada and Germany. Needless to say, the Olay business flourished. Eventually, Olay was sold to Richardson Merrill, which later became Richardson-Vicks. In 1985, Procter & Gamble bought Richardson-Vicks and gained the Olay brand.
In 2000, Procter & Gamble decided to shorten the brand name to Olay. The formula had evolved over the years, and the original name no longer fit with what women have come to expect from Olay—a light, greaseless formula that absorbs quickly into the skin.
Today, Olay is one of the most recognizable brands in the world. Yet through all the changes and innovations, the philosophy upheld by Graham Wulff remains just as relevant as ever: Help women look and feel beautiful. That’s a potent formula for success.