It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
|in Thousands of USD||2013||2012||Δ |
O'Neill is an American surfboard, surfwear and equipment brand that was started in San Francisco, California, but soon moved down the coast to Santa Cruz. Some credit the company with having invented the modern wetsuit. They now also make clothing and their clothing division is headquartered in Irvine, California with their surf division still in Santa Cruz.
In 1996 O'Neill set up the O'Neill Sea Odyssey, a free, ocean-based program to educate young people about the marine environment.