O'2nd
Apparel / Shoes
O’2nd is an easily-accessible, “Pop Boutique” brand featuring designs that suggest the best of art, culture, and haute couture. It is very popular in China, having reached its break-even point ther...
O’2nd is an easily-accessible, “Pop Boutique” brand featuring designs that suggest the best of art, culture, and haute couture. It is very popular in China, having reached its break-even point there within a year of its introduction. As proof of its brand appeal, a high-end shopping mall in Shanghai honored it with an award for highest annual sales for two consecutive years. In October, 2011, it opened a shop in the “Barneys New York” department store.Brand Details
Founder
Lee Chang-kyu
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
The financial data for this brand is limited.
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