It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Brand doesn't have an official ecommerce
O’2nd is an easily-accessible, “Pop Boutique” brand featuring designs that suggest the best of art, culture, and haute couture. It is very popular in China, having reached its break-even point there within a year of its introduction. As proof of its brand appeal, a high-end shopping mall in Shanghai honored it with an award for highest annual sales for two consecutive years. In October, 2011, it opened a shop in the “Barneys New York” department store.
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