Established in Paris in 2003, Notify has rapidly made a name for itself as a luxury ready-to-wear brand, with particular emphasis on denim.
With long standing experience alongside his mother first, a men’s tailor, and then with a Paris design school, its founder designer Maurice Ohayon has infused his collections with the sartorial spirit of yesteryear about which he is nostalgic and which, for him, is the very definition of true luxury.
Recognized as “The Specialist” of the denim for his mastery with cut, treatments and washes, and described by the French journalist as “the Yves Saint Laurent of the denim”, Maurice Ohayon is constantly contacted by numerous and famous couture house to advise and develop denim’s line. After a successful collaboration to the K Karl Lagerfeld line as Creative Director of the Collection, Maurice Ohayon launched with Stella McCartney a co-branded edition of jeans. More recently, Notify partnered Bonpoint on a co-branded denim collection.
The brand enjoyed immediate success both in Europe and internationally, selling through top end stores worldwide from Montaigne Market, Kabuki and Le Bon Marché in Paris to Jeffrey’s and Bergdorf Goodman in New York, Biffi in Milan and Luisa via Roma in Florence.