Nivea
Market Segment
Mass Market
Core Business Beauty
Core Business Beauty
Nivea Financial Report 2018
Nivea Updates
Beiersdorf AG Financial Report 2018
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Net Profitability
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
Profit Ratio
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of EUR | 2016 | 2015 | Δ 2016/2015 | 2014 | Δ 2015/2014 | 2013 | Δ 2014/2013 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Total Revenue | ||||||||
| Cost of Sales | ||||||||
| Gross Profit | ||||||||
| Operating Income | ||||||||
| Net Income |
Balance Sheet Highlights
| in Millions of EUR | 2016 | 2015 | Δ 2016/2015 | 2014 | Δ 2015/2014 | 2013 | Δ 2014/2013 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Current Assets | ||||||||
| Total Assets | ||||||||
| Current Liabilities | ||||||||
| Equity |
Beiersdorf AG Annual Report
Official Websites
Official Social Media
Brand Description
Establishment
Year
1911
City
Hamburg
Country
Germany
Founder
Oskar Troplowitz
Designer
Profile
Today, consumers especially recognise the traditional NIVEA Creme for its blue tin. However, looking back to the beginnings of the NIVEA brand in 1911, the creme was originally packaged in a yellow tin until, in 1925, the blue tin with its everlasting contemporary design was introduced. Dr. Oscar Troplowitz, who acquired Beiersdorf from its founder Paul C. Beiersdorf in 1890, gave the newly developed white cream the name ‘NIVEA’, derived from the Latin adjective ‘niveus/nivea/niveum’, meaning ‘snow white’. Over the decades, both its scent and texture remained largely the same which is certainly one of the various success factors of the brand. Within the 1920s, NIVEA launched its first big advertising campaign in Germany, starring three young brothers that incorporated all brand elements NIVEA wanted to communicate to its customers: healthy, cheeky and fresh-looking faces. The campaign became a huge hit in 1924 and the NIVEA Boys were soon joined by the NIVEA Girls. In the 1930s, another action to increase brand awareness among consumers has been launched in Germany: The NIVEA Ball. Originally created as a 3D version of the traditional blue NIVEA Creme tin, the ball was designed to help people make the most of their leisure time outdoors. During the 1950s and 1960s, the blue ball started to take off and became a must-have holiday accessory when people started to spend their money on beach holidays during the post-war period. Over the last 40 years, NIVEA produced over 20 million NIVEA Balls for people around the globe, making it an active international brand ambassador.
Business Strategy
Core Business
Beauty
Target
Men
Women
Kids
Product Categories
Body Care
Man Care
Skin Care
Sun Care
Toiletries
Beiersdorf AG profile
Telephone
+49 40 4909 0
Fax +49 40 4909 3434
Date of foundation 1882
Type of Company Listed
Fax +49 40 4909 3434
Date of foundation 1882
Type of Company Listed
Headquarters
Ownership (Top Shareholders)
Beiersdorf AG doesn't provide the information on its shareholders.
Beiersdorf AG Brands
Nivea Marketing Research
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