Company Beiersdorf AG
Country Germany
Email n.a.
Telephone +49 40 4909 0
Market Segment Mass Market
Core Business Beauty

Nivea Financial Report 2018


Beiersdorf AG Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

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Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of EUR20162015Δ
Current Assets        
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Official Websites

Nivea website
Nivea ecommerce

Official Social Media

Brand Description




Oskar Troplowitz



Today, consumers especially recognise the traditional NIVEA Creme for its blue tin. However, looking back to the beginnings of the NIVEA brand in 1911, the creme was originally packaged in a yellow tin until, in 1925, the blue tin with its everlasting contemporary design was introduced. Dr. Oscar Troplowitz, who acquired Beiersdorf from its founder Paul C. Beiersdorf in 1890, gave the newly developed white cream the name ‘NIVEA’, derived from the Latin adjective ‘niveus/nivea/niveum’, meaning ‘snow white’. Over the decades, both its scent and texture remained largely the same which is certainly one of the various success factors of the brand. Within the 1920s, NIVEA launched its first big advertising campaign in Germany, starring three young brothers that incorporated all brand elements NIVEA wanted to communicate to its customers: healthy, cheeky and fresh-looking faces. The campaign became a huge hit in 1924 and the NIVEA Boys were soon joined by the NIVEA Girls. In the 1930s, another action to increase brand awareness among consumers has been launched in Germany: The NIVEA Ball. Originally created as a 3D version of the traditional blue NIVEA Creme tin, the ball was designed to help people make the most of their leisure time outdoors. During the 1950s and 1960s, the blue ball started to take off and became a must-have holiday accessory when people started to spend their money on beach holidays during the post-war period. Over the last 40 years, NIVEA produced over 20 million NIVEA Balls for people around the globe, making it an active international brand ambassador.

Business Strategy

Market Positioning

Mass Market

Core Business




Product Categories

Body Care
Man Care
Skin Care
Sun Care

Beiersdorf AG profile

Name Beiersdorf AG
Country Germany
VAT Number n.a.
Telephone +49 40 4909 0
Fax +49 40 4909 3434
Date of foundation 1882
Type of Company Listed


Unnastrasse 48 20245 Hamburg

Ownership (Top Shareholders)

Beiersdorf AG doesn't provide the information on its shareholders.

Beiersdorf AG Brands

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