NEW ENGLAND

Company Giemme Brandscorporate SpA
Country Italy
Email info@giemmebrandscorporate.it
Telephone +39 030 9307761

Market Segment Bridge
Core Business Apparel

NEW ENGLAND Financial Report

Giemme Brandscorporate SpA Financial Report 2020

Income Statement Trend

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Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Thousands of EUR	2016	2015	Δ 2016/2015	CAGR
Total Revenue
Operating Income
Net Income

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Balance Sheet Highlights

in Thousands of EUR	2016	2015	Δ 2016/2015	CAGR
Current Assets
Total Assets

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Official Websites

NEW ENGLAND website

newengland83.it/english/

NEW ENGLAND ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year

1983

City

n.a.

Country

n.a.

Founder

n.a.

Designer

Team of designers

Profile

The New England trademark was launched in 1983 as a shirt line that was aiming to be different from the typical conventional lines on offer in the market. The brand's style approach was full of personality and charm from the start.

The trademark pioneered a different sentiment from the other styles that were on the market at that time. It was the first brand to include washed and overdyed fabrics, plus other particular and refined fabrics bearing in mind a new wearability.

In the years that followed with an constant success other products were added to the collection such as trousers, sweaters, bomber jackets, swimming suits and so on, always bearing in mind the same spirit of adventure.
In 1994, New England, always a top quality top sportswear trademark, manufactured more than 600,000 items.
The success was skilfully planned with taste and the right interpretation and prediction of the demands on the market.
Unfortunately following several events, such as the replacement of both the designer and the top management, the trademark was brought down being put on temporary stand-by.

In 2003, Giemme brandscorporate spa, becomes the trademark licensee. The company is a leader specialising in the shirt sector and, in addition to its own trademarks such as Caliban and Guglielminotti, also manufactures shirts also for other well known brands such as Carlo Pignatelli, Ungaro and so on.
The licence agreement is not simply a business operation but is the result of the big passion for this brand and its history that Giovanni Cattina, owner of the company, has always believed in.

Thanks to this passion, the brand has returned to its original glory, re-enhancing all the studies and drawings used at that time to bring the heritage back to life, making New England a collection that offers leading products in the sportswear sector.