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Paris,
France
In a tyny village located in Northern Ghana called Nyariga, women working in unison to weave and culp intricate and beautiful articles from straw. Dry stalks of rich grain, selected for robustness ...
In a tyny village located in Northern Ghana called Nyariga, women working in unison to weave and culp intricate and beautiful articles from straw. Dry stalks of rich grain, selected for robustness and thinness. Stalks tinted with colourful anciente organic dyes from Nigeria, the sames ones used to make traditional medicines. Earth-grown fibers made into artifacts.In Paris, a little atelier located in the far end of a paving-stone courtyard. French and Japanese women working in unison, immersed in decoding woven patterns, bringing those into harmony with leather, frabrics, tapes, strings and ribbons.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Bags
Targets
Women
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