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The best thing you can be is yourself. That's why MUSTANG denims are based on a plain, honest philosophy focusing on naturalness and originality. You can always tell a pair of MUSTANG jeans because they fit the wearer perfectly, not just in terms of size and cut, but in every way.
In 1948, Albert Sefranek exchanged six bottles of schnapps for six pairs of original US jeans, thereby paving the way for a true German success story in the denim business. For besides its healthy down-to-earth approach, the company is notable above all for its innovative power and creativity. It therefore comes as no surprise to learn that it was MUSTANG who launched the first women's jeans and the first cord jeans in Europe, as well as the first stretch jeans in the world.
A time-honored brand then, which has already yielded the stuff of some remarkable stories – but above all of jeans that are as genuine as the people who wear them.
In short: True Denim for true people.
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