Mushky
New Delhi,
India
Apparel / Denim / Underwear & Lingerie
Mushky is the flagship brand of Green Ray Group in the textiles segment. The brand offers a wide range of men’s apparel wear ranging from formal office wear, suits, denim and casual wear. The br...
Mushky is the flagship brand of Green Ray Group in the textiles segment. The brand offers a wide range of men’s apparel wear ranging from formal office wear, suits, denim and casual wear. The brand Mushky is positioned as a premium clothing range in the ready to wear market for men. Its unique fabric selection has been crafted from 100% Egyptian Giza Cotton. Giza cotton is the best of the finest cotton and is first of its kind in India. There are different kinds of Egyptian cottons and we are using best of them. The Brand offers promise of quality, superiority, elegance and comfort for the premium and high-end consumers. Mushky is the result of extensive market survey, state of the art research and development and design innovation. Market research was conducted to understand the needs and aspirations of the buyers in men apparel segment. Consumer survey was conducted in 100 major cities of India in coordination with a leading market research agency to know what factors drive consumer mindset. After extensive customer profiling and experimentation the founders at the Green Ray decided to launch a brand that will create a niche in apparel market with a premium range of clothing for men. The products are designed to best suite the requirement of the consumers. The R&D department is actively engaged in creating new designs to meet the market requirement and aspirations of consumersBrand Details
Founder
Green Ray Group
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men
Mushky Revenue and Financial Report
Revenue per year
in One of EUR