Company Green Ray International Limited
Country India
Email n.a.
Telephone +91 011 29831192
Market Segment Mass Market
Core Business Apparel

Mushky Financial Report 2018

 
 

Green Ray International Limited Financial Report

Financial Data for this company are not publicly available

Official Websites

Mushky website
Mushky ecommerce

Official Social Media

Brand Description

Establishment

Year
n.a.
City
New Delhi
Country
India

Founder

Green Ray Group

Designer

Unknown

Profile

Mushky is the flagship brand of Green Ray Group in the textiles segment. The brand offers a wide range of men’s apparel wear ranging from formal office wear, suits, denim and casual wear.

The brand Mushky is positioned as a premium clothing range in the ready to wear market for men. Its unique fabric selection has been crafted from 100% Egyptian Giza Cotton. Giza cotton is the best of the finest cotton and is first of its kind in India. There are different kinds of Egyptian cottons and we are using best of them.

The Brand offers promise of quality, superiority, elegance and comfort for the premium and high-end consumers.

Mushky is the result of extensive market survey, state of the art research and development and design innovation.

Market research was conducted to understand the needs and aspirations of the buyers in men apparel segment. Consumer survey was conducted in 100 major cities of India in coordination with a leading market research agency to know what factors drive consumer mindset. After extensive customer profiling and experimentation the founders at the Green Ray decided to launch a brand that will create a niche in apparel market with a premium range of clothing for men. The products are designed to best suite the requirement of the consumers. The R&D department is actively engaged in creating new designs to meet the market requirement and aspirations of consumers

Business Strategy

Market Positioning

Mass Market

Core Business

Apparel

Target

Men

Product Categories

Apparel
Denim
Underwear & Lingerie
 

Green Ray International Limited profile

Name Green Ray International Limited
Website greenray.in
Country India
VAT Number n.a.
Telephone +91 011 29831192
Fax n.a.
Date of foundation 2004
Type of Company Private

Headquarters

Green Ray Multiplex Thana Bazar Jaleswar, Balasore, Orissa-756032

Ownership (Top Shareholders)

Green Ray International Limited doesn't provide the information on its shareholders.

Green Ray International Limited Brands

 

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