Company J.M.Alsén Design AB
Country Sweden
Email customercare@morrisstockholm.com
Telephone 033-340 17 50
Market Segment Bridge
Core Business Apparel

Morris Financial Report 2018

 

Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Thousands of SEK20142013Δ
2014/2013
2012Δ
2013/2012
CAGR
Net Sales      
Operating Income      
 

J.M.Alsén Design AB Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Thousands of SEK20142013Δ
2014/2013
2012Δ
2013/2012
CAGR
Total Revenue      
Operating Income      
Net Income      

Balance Sheet Highlights

in Thousands of SEK20142013Δ
2014/2013
2012Δ
2013/2012
CAGR
Total Assets      
Equity      

Official Websites

Official Social Media

Brand Description

Establishment

Year
1949
City
n.a.
Country
Sweden

Founder

Jan Alsèn

Designer

Profile

Morris offers a top-to-toe approach to men’s clothing. It is a mix of quintessential British style, and continental European elegance.
For Spring 2013, the brand also introduced Morris Lady – a line that shares the same philosophy as the men’s collection, but with an added feminine flair. Morris Lady is inspired by icons like Coco Chanel, Jackie Kennedy and Audrey Hepburn – strong and stylish woman that flirted with the men’s classics, but always in an elegant and chic way with the manners to match. It is an interesting clash that sums up the essence of a Morris Lady and her personality.

Business Strategy

Market Positioning

Bridge

Core Business

Apparel

Target

Men
Women

Product Categories

Apparel
 

J.M.Alsén Design AB profile

Name J.M.Alsén Design AB
Website morrisstockholm.com/
Country Sweden
VAT Number n.a.
Telephone +46 (0)33 13 90 00
Fax n.a.
Date of foundation n.a.
Type of Company Private

Headquarters

Källegatan 2 503 38 Borås

Ownership (Top Shareholders)

J.M.Alsén Design AB doesn't provide the information on its shareholders.

J.M.Alsén Design AB Brands

 

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