Moroccanoil
Hair Care
Our story began when our co-founder, Carmen Tal, was traveling in Israel. After a color service that left her hair badly damaged, a friend brought her to a salon where she experienced an astonishin...
Our story began when our co-founder, Carmen Tal, was traveling in Israel. After a color service that left her hair badly damaged, a friend brought her to a salon where she experienced an astonishing oil treatment. The result was that her hair instantly transformed from damaged to shiny, smooth and manageable. Inspired by the incredible results, Carmen set out to share this unique oil treatment and its benefits with women around the world. At the time, oil treatments were unconventional for hair but Carmen was undeterred by this obstacle. She and her husband teamed up with a group of visionaries to perfect this amazing formula. The result - they introduced Moroccanoil to the world. Moroccanoil has become a haircare industry sensation embraced by celebrities, runway stylists and women the world over. At the core of our success is quality. We have perfected the Moroccanoil Treatment and extended the line to include solutions for every hair need. Our formulas not only leave hair naturally smooth and shiny but also improve its actual condition to make it stronger with each use. We are proud to have created a new haircare category and, even as we grow, to always remain unique in our industry.Brand Details
Founder
Carmen Tal
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Women
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