Mocks
Market Segment
Bridge
Core Business Shoes
Core Business Shoes
Mocks Financial Report 2018
Mock & Sons Limited Financial Report
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Net Profitability
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
Profit Ratio
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Income Statement Highlights
Balance Sheet Highlights
Official Websites
Mocks website
Mocks ecommerce
Official Social Media
Brand Description
Establishment
Year
2011
City
n.a.
Country
United States
Founder
Jonathan Craig Hirst
Designer
Team of designers
Profile
As the name suggests, Mocks are a distant relative of the moccasin, the footwear that has provided centuries of unparalleled comfort down countless generations - from native American tribes to the 50s continental coffee bar set. Now, its latest incarnation brings it bang up to date in an explosion of pure colour, style and comfort for the 21st century.
Mocks are set to be the casual footwear of choice for a whole new generation, male and female, young and old - the summer item you'll want to wear all year round. They're made from an innovative new material with a long, complicated name (we just call it Mocklite) and a level of comfort that needs to be felt to be believed. They're bright, light and even washable: treat them how you like, then put them in the dishwasher to bring them back to sparkling life. They even have a special Coolmax insole, designed to conduct heat away from the body so you'll keep cool as the temperature rises.
A range of 16 cool colours, named after resorts they'd look great in, means you'll be spoiled for choice, coordinating to your character, your clothes or your clique. Whichever you choose, Mocks never look out of place, whether you're being seen in the city, bowling along the beach or just relaxing with your closest friends.
Classic but casual, sophisticated but fun - break the mould with Mocks.
Business Strategy
Core Business
Shoes
Target
Men
Women
Product Categories
Accessories
Shoes
Mock & Sons Limited profile
Telephone
n.a.
Fax n.a.
Date of foundation 2011
Type of Company Private
Fax n.a.
Date of foundation 2011
Type of Company Private
Headquarters
Ownership (Top Shareholders)
Mock & Sons Limited Brands
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