Company Mock & Sons Limited
Country United Kingdom
Email info@mockandsons.co.uk
Telephone n.a.
Market Segment Bridge
Core Business Shoes

Mocks Financial Report 2018

 
 

Mock & Sons Limited Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

Balance Sheet Highlights

Official Websites

Official Social Media

Brand Description

Establishment

Year
2011
City
n.a.
Country
United States

Founder

Jonathan Craig Hirst

Designer

Team of designers

Profile

As the name suggests, Mocks are a distant relative of the moccasin, the footwear that has provided centuries of unparalleled comfort down countless generations - from native American tribes to the 50s continental coffee bar set. Now, its latest incarnation brings it bang up to date in an explosion of pure colour, style and comfort for the 21st century.

Mocks are set to be the casual footwear of choice for a whole new generation, male and female, young and old - the summer item you'll want to wear all year round. They're made from an innovative new material with a long, complicated name (we just call it Mocklite) and a level of comfort that needs to be felt to be believed. They're bright, light and even washable: treat them how you like, then put them in the dishwasher to bring them back to sparkling life. They even have a special Coolmax insole, designed to conduct heat away from the body so you'll keep cool as the temperature rises.

A range of 16 cool colours, named after resorts they'd look great in, means you'll be spoiled for choice, coordinating to your character, your clothes or your clique. Whichever you choose, Mocks never look out of place, whether you're being seen in the city, bowling along the beach or just relaxing with your closest friends.

Classic but casual, sophisticated but fun - break the mould with Mocks.

Business Strategy

Market Positioning

Bridge

Core Business

Shoes

Target

Men
Women

Product Categories

Accessories
Shoes
 

Mock & Sons Limited profile

Name Mock & Sons Limited
Website mocksonline.com/
Country United Kingdom
VAT Number n.a.
Telephone n.a.
Fax n.a.
Date of foundation 2011
Type of Company Private

Headquarters

Upper Giles Hill Farm 2 South Lane Halifax West Yorkshire HX3 7TW

Ownership (Top Shareholders)

Jonathan Craig Hirst: 34%
Caroline Hirst: 33%
Catherine Louise Bardell: 33%

Mock & Sons Limited Brands

 

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