Mocks
Accessories / Shoes
As the name suggests, Mocks are a distant relative of the moccasin, the footwear that has provided centuries of unparalleled comfort down countless generations - from native American tribes to the ...
As the name suggests, Mocks are a distant relative of the moccasin, the footwear that has provided centuries of unparalleled comfort down countless generations - from native American tribes to the 50s continental coffee bar set. Now, its latest incarnation brings it bang up to date in an explosion of pure colour, style and comfort for the 21st century. Mocks are set to be the casual footwear of choice for a whole new generation, male and female, young and old - the summer item you'll want to wear all year round. They're made from an innovative new material with a long, complicated name (we just call it Mocklite) and a level of comfort that needs to be felt to be believed. They're bright, light and even washable: treat them how you like, then put them in the dishwasher to bring them back to sparkling life. They even have a special Coolmax insole, designed to conduct heat away from the body so you'll keep cool as the temperature rises. A range of 16 cool colours, named after resorts they'd look great in, means you'll be spoiled for choice, coordinating to your character, your clothes or your clique. Whichever you choose, Mocks never look out of place, whether you're being seen in the city, bowling along the beach or just relaxing with your closest friends. Classic but casual, sophisticated but fun - break the mould with Mocks.Brand Details
Founder
Jonathan Craig Hirst
Brand Strategy
Market segment
Bridge
Core business
Shoes
Targets
Men, Women
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