Company Damaris, Ltd.
Country United Kingdom
Email sales@damaris.co.uk
Telephone +44 020 7636 7060
Market Segment Diffusion
Core Business Underwear & Lingerie

Mimi Holliday Financial Report 2018

 
 

Damaris, Ltd. Financial Report

Income Statement Trend

Income Statement Highlights

in Thousands of GBP2016CAGR

Balance Sheet Highlights

in Thousands of GBP2016CAGR
Current Assets  
Total Assets  
Current Liabilities  
Equity  

Official Websites

Mimi Holliday website
Mimi Holliday ecommerce

Official Social Media

Brand Description

Establishment

Year
2003
City
London
Country
United Kingdom

Founder

Damaris Evans

Head Designer

Damaris Evans
2003 - Present

Profile

Mimi Holliday is the diffusion brand of Damaris luxury lingerie label. It consists of both a women and a men collection. The first one is Mimi Holliday, while the other one is called Max Holliday.
In 2003, after much heated bidding from huge high street names such as Marks & Spencer, Topshop, Miss Selfridge, Debenhams and New Look, Damaris launched the long-awaited diffusion line Mimi Holliday - mainline-inspired designs at a more affordable price. Rather than run the risk of losing control of the name, designs and profits, Damaris kept Mimi in-house but struck a deal with House of Fraser who exclusively sold the label through 25 stores nationwide.

Business Strategy

Market Positioning

Diffusion

Core Business

Underwear & Lingerie

Target

Men
Women

Product Categories

Underwear & Lingerie
 

Damaris, Ltd. profile

Name Damaris, Ltd.
Website damaris.co.uk
Country United Kingdom
VAT Number n.a.
Telephone +44 020 7636 7060
Fax n.a.
Date of foundation 2000
Type of Company Private

Headquarters

2nd Floor 32-33 Gosfield Street London W1W 6HL

Ownership (Top Shareholders)

Damaris Alice Turl Evans: 94%
John Eastmond: 5%
Louisa Jarman: 1%

Damaris, Ltd. Brands

 

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