Mimi Holliday
Market Segment
Diffusion
Core Business Underwear & Lingerie
Core Business Underwear & Lingerie
Mimi Holliday Financial Report
Damaris, Ltd. Financial Report 2020
Income Statement Trend
Income Statement Highlights
| in Thousands of GBP | 2016 | CAGR |
|---|
Balance Sheet Highlights
| in Thousands of GBP | 2016 | CAGR |
|---|---|---|
| Current Assets | ||
| Total Assets | ||
| Current Liabilities | ||
| Equity |
Official Websites
Mimi Holliday website
Mimi Holliday ecommerce
Official Social Media
Brand Description
Establishment
Year
2003
City
London
Country
United Kingdom
Founder
Damaris Evans
Head Designer
Damaris Evans
2003 - Present
Profile
Mimi Holliday is the diffusion brand of Damaris luxury lingerie label. It consists of both a women and a men collection. The first one is Mimi Holliday, while the other one is called Max Holliday.
In 2003, after much heated bidding from huge high street names such as Marks & Spencer, Topshop, Miss Selfridge, Debenhams and New Look, Damaris launched the long-awaited diffusion line Mimi Holliday - mainline-inspired designs at a more affordable price. Rather than run the risk of losing control of the name, designs and profits, Damaris kept Mimi in-house but struck a deal with House of Fraser who exclusively sold the label through 25 stores nationwide.
Business Strategy
Core Business
Underwear & Lingerie
Target
Men
Women
Product Categories
Underwear & Lingerie
Damaris, Ltd. profile
Telephone
+44 020 7636 7060
Fax n.a.
Date of foundation 2000
Type of Company Private
Fax n.a.
Date of foundation 2000
Type of Company Private
Headquarters
Ownership (Top Shareholders)
Damaris, Ltd. Brands
Are you from Mimi Holliday?
Or perhaps you need help to leverage your brand's power to deliver real business impact?
We have solutions for your needs!