Mimi Holliday
Market Segment
Diffusion
Core Business Underwear & Lingerie
Core Business Underwear & Lingerie
Mimi Holliday Financial Report
Damaris, Ltd. Financial Report 2019
Income Statement Trend
Income Statement Highlights
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Balance Sheet Highlights
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Official Websites
Mimi Holliday website
Mimi Holliday ecommerce
Official Social Media
Brand Description
Establishment
Year
2003
City
London
Country
United Kingdom
Founder
Damaris Evans
Head Designer
Damaris Evans
2003 - Present
Profile
Mimi Holliday is the diffusion brand of Damaris luxury lingerie label. It consists of both a women and a men collection. The first one is Mimi Holliday, while the other one is called Max Holliday.
In 2003, after much heated bidding from huge high street names such as Marks & Spencer, Topshop, Miss Selfridge, Debenhams and New Look, Damaris launched the long-awaited diffusion line Mimi Holliday - mainline-inspired designs at a more affordable price. Rather than run the risk of losing control of the name, designs and profits, Damaris kept Mimi in-house but struck a deal with House of Fraser who exclusively sold the label through 25 stores nationwide.
Business Strategy
Core Business
Underwear & Lingerie
Target
Men
Women
Product Categories
Underwear & Lingerie
Damaris, Ltd. profile
Telephone
+44 020 7636 7060
Fax n.a.
Date of foundation 2000
Type of Company Private
Fax n.a.
Date of foundation 2000
Type of Company Private
Headquarters
Ownership (Top Shareholders)
Damaris, Ltd. Brands
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