Database

Mido

Switzerland

1918

Watches

Mr. Georges Schaeren, an experienced and ingenious Swiss watchmaker, founded MIDO G. Schaeren & Co. From the start, the name MIDO - from Spanish «Yo mido» (i.e. «I measure») - became synonymous wi...

Brand Details

Founder

Georges Schaeren

Brand Strategy

Market segment

Premium

Core business

Watches

Targets

Men, Women

Contacts

mido@mido.ch

+41 (0)32 933 35 11

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Deep Dive

The Swatch Group SA financial report 2022

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Mido Insights

Sectors & Markets

Licensing in the Fashion Industry

Key Companies Behind Branded Beauty Products and the Accessories

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