Mido

Company The Swatch Group SA
Country Switzerland
Email mido@mido.ch
Telephone +41 (0)32 933 35 11

Market Segment Premium
Core Business Watches

Mido Financial Report

The Swatch Group SA Financial Report 2021

Income Statement Trend

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Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of CHF	2020	2019	Δ 2020/2019	2018	Δ 2019/2018	2016	Δ 2018/2016	CAGR
Total Revenue
Cost of Sales
Gross Profit
Operating Income
Net Income

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Balance Sheet Highlights

in Millions of CHF	2020	2019	Δ 2020/2019	2018	Δ 2019/2018	2016	Δ 2018/2016	CAGR
Current Assets
Total Assets
Current Liabilities
Equity

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The Swatch Group SA Annual Report

Official Websites

Mido website

mido.ch/‎

Mido ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year

1918

City

n.a.

Country

Switzerland

Founder

Georges Schaeren

Designer

Team of designers

Profile

Mr. Georges Schaeren, an experienced and ingenious Swiss watchmaker, founded MIDO G. Schaeren & Co.
From the start, the name MIDO - from Spanish «Yo mido» (i.e. «I measure») - became synonymous with technical innovation and timeless designs.
In the 1920s, Mido produced a wide range of art-deco styled models as well as watches in unique and innovative shapes, such as jewellery items, or sport accessories.
For the watchmaker Mido, the visionary architecture of a monument is synonymous with a mark of true design, just like the All Dial. The incomparable design of the All Dial is based on observation of one of the most famous artefacts of Roman history, the Coliseum. Designed according to the same ingenious concept, it is a beautiful evocation of this monument’s visionary architecture.