Company The Swatch Group SA
Country Switzerland
Email mido@mido.ch
Telephone +41 (0)32 933 35 11
Market Segment Premium
Core Business Watches

Mido Financial Report 2018

 
 

The Swatch Group SA Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of CHF20162015Δ
2016/2015
2014Δ
2015/2014
2013Δ
2014/2013
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of CHF20162015Δ
2016/2015
2014Δ
2015/2014
2013Δ
2014/2013
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Mido website
Mido ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year
1918
City
n.a.
Country
Switzerland

Founder

Georges Schaeren

Designer

Team of designers

Profile

Mr. Georges Schaeren, an experienced and ingenious Swiss watchmaker, founded MIDO G. Schaeren & Co.
From the start, the name MIDO - from Spanish «Yo mido» (i.e. «I measure») - became synonymous with technical innovation and timeless designs.
In the 1920s, Mido produced a wide range of art-deco styled models as well as watches in unique and innovative shapes, such as jewellery items, or sport accessories.
For the watchmaker Mido, the visionary architecture of a monument is synonymous with a mark of true design, just like the All Dial. The incomparable design of the All Dial is based on observation of one of the most famous artefacts of Roman history, the Coliseum. Designed according to the same ingenious concept, it is a beautiful evocation of this monument’s visionary architecture.

Business Strategy

Market Positioning

Premium

Core Business

Watches

Target

Men
Women

Product Categories

Watches
 

The Swatch Group SA profile

Name The Swatch Group SA
Website swatchgroup.com
Country Switzerland
VAT Number n.a.
Telephone +41 (32) 343 6811
Fax +41 (32) 343 6911
Date of foundation 1983
Type of Company Listed

Headquarters

Seevorstadt 6 CH-2500 Biel Switzerland

Ownership (Top Shareholders)

Hayek Pool: 41.70%
Mrs Esther Grether: 7.20%
Public shares: 51.10%
 

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