Miche
Bags
On the way home from work in the fall of 2004, a young homemaker did something most women have done-she spilled on her favorite handbag. Frustrated by the thought of hunting for a replacement then ...
On the way home from work in the fall of 2004, a young homemaker did something most women have done-she spilled on her favorite handbag. Frustrated by the thought of hunting for a replacement then transferring all the contents, she wished there was a way to just change the outside of the bag. The idea immediately popped into her mind to create a bag with changeable covers. Not to be deterred by her lack of sewing skills, she grabbed her super glue and some scrap fabric, took apart the stained bag, and made the very first prototype. With her rough creation in hand, she set out on a mission to bring the Miche Bag to life. Under the guidance of CEO Corbin Church, Miche Bag has experienced tremendous growth and its employees are excited about the future of the company. Recent growth includes new products being released monthly as well as expansion of the business into international markets.||We think Miche Bags are one of the greatest gifts to womankind since waterproof mascara, and we're always looking for enterprising women just like you to help spread the joy around. We are a direct sales party plan company that's taking the accessories world by storm, and we want you to be a part of it! If you are looking for a rewarding money-making opportunity with an up-and-coming "now" company or if you want to host a Miche Party in your neighborhood, be sure to check out the many opportunities offered by your forward-thinking partners in fashion at Miche. And to think, it all started with a spill!Brand Details
Founder
Annette Cavaness
Designer
Jennie Platt
to
PresentBrand Strategy
Market segment
Mass Market
Core business
Bags
Targets
Women
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