Company MELLOW YELLOW BBL
Country France
Email myeshop@mellowyellow.fr
Telephone +33 01 55 04 81 73
Market Segment Bridge
Core Business Shoes

Mellow Yellow Financial Report 2018

 
 

MELLOW YELLOW BBL Financial Report

Financial Data for this company are not publicly available

Official Websites

Mellow Yellow website
Mellow Yellow ecommerce

Official Social Media

Brand Description

Establishment

Year
2003
City
Paris
Country
France

Founder

Bruno Van Gaver

Designer

Team of designers

Profile

The story of the brand began in 2003, when its founder, Bruno Van Gaver, decided to launch a shoe line, named Mellow Yellow.
This play on words, which referred to the title of the famous piece of the 60’, expressed the softness, humour, brightness and colours’ diversity that would become the Mellow Yellow signature. The first collection, which was presented at the Who’s next show in Paris in February 2003, offered very fashionable styles, but rethought in order to be accessible and wearable. The craze was immediate ; the “Mellow Yellow” spirit was born.

In March 2003, the first store opened in Paris, at n°32 of the Turbigo Street. Shoes were showed in a sober and modern atmosphere, with the omnipresence of the white colour, a simple decoration and a wooden floor ; the touches of colours here and there, reference to the seventies, gave a fantasy note to the whole.
New window of the Parisian fashion world, Mellow Yellow kept on exuding its funny fashion in favourite places of its funny fashion in favourite places of the Parisian fashion world, such as Saint-Germain-Des-Prés or le Marais and through a network of multibrand stores in France and abroad.

Business Strategy

Market Positioning

Bridge

Core Business

Shoes

Target

Women

Product Categories

Bags
Shoes
 

MELLOW YELLOW BBL profile

Name MELLOW YELLOW BBL
Website mellowyellow.fr/
Country France
VAT Number FR3244504719400060
Telephone n.a.
Fax n.a.
Date of foundation 2003
Type of Company Private

Headquarters

sis 6, rue de l’Amiral de Coligny – 75001 Paris

Ownership (Top Shareholders)

MELLOW YELLOW BBL doesn't provide the information on its shareholders.

MELLOW YELLOW BBL Brands

 

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