Melissa
Market Segment
Bridge
Core Business Shoes
Core Business Shoes
Melissa Financial Report
Grendene SA Financial Report 2021
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Net Profitability
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
Profit Ratio
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of BRL | 2015 | 2014 | Δ 2015/2014 | 2013 | Δ 2014/2013 | 2012 | Δ 2013/2012 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Total Revenue | ||||||||
| Cost of Sales | ||||||||
| Gross Profit | ||||||||
| Operating Income | ||||||||
| Net Income |
Balance Sheet Highlights
| in Millions of BRL | 2015 | 2014 | Δ 2015/2014 | 2013 | Δ 2014/2013 | 2012 | Δ 2013/2012 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Current Assets | ||||||||
| Total Assets | ||||||||
| Current Liabilities | ||||||||
| Equity |
Grendene SA Annual Report
Official Websites
Melissa website
Melissa ecommerce
Official Social Media
Brand Description
Establishment
Year
1979
City
Rio
Country
Brazil
Founder
Alexandre Bartelle
Pedro Grendene Bartelle
Designers
Alexandre Bartelle
1979 - Present
Pedro Grendene Bartelle
1979 - Present
Profile
Grendene's first industrial unit was born in Farroupilha, in Rio Grande do Sul, Brazil, in 1971. What was a small countryside factory of plastic wine bottle covers, gradually turned out to be the headquarters of the largest footwear manufacturers of the Country, thanks to the bold vision and the determination of the founders: Alexandre and Pedro Grendene Bartelle. To invest in the industrial park is not just a need, it is the pattern that Grendene found to be so many companies in a single one. With up-to-date technology, factories of first-world infrastructure following international standards of production, Grendene has full power to act in the adult, teen, child and baby shoes market. Melissa was created in 1979 and has never stopped recreating itself. Melissa's releases enchant Brazilian fashionite, American teenagers and consumers across five continents. Using full plastic, fashion icons and behavioral references, Melissa has created a vanguard concept in the footwear market. Amusing, fashionable and original, Melissa is always the same, yet always different. And Melissa is always a case of sales success.
Business Strategy
Core Business
Shoes
Target
Women
Kids
Product Categories
Shoes
Grendene SA profile
Telephone
+55 54 2109-9011
Fax +55 54 2109-9991
Date of foundation n.a.
Type of Company Listed
Fax +55 54 2109-9991
Date of foundation n.a.
Type of Company Listed
Headquarters
Ownership (Top Shareholders)
Grendene SA doesn't provide the information on its shareholders.
Grendene SA Brands
Melissa Marketing Research
The Influence Of Fashion Bloggers
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