Mehtap Elaidi was born in 1981. She graduated from the Business School at Boğaziçi University. After she worked on maritime law for 10 years, Elaidi opened a boutique with her friends in Mayadrom. She then became a designer and opened her own brand boutique in Nişantaşı. As of today, she has two shops in Istanbul and her collections are launched not only in Turkey but also in England, Ireland, Kuwait and Nigeria.