Bare Escentuals Beauty Inc. develops, markets, and sells cosmetics and skin- and body-care products. Its brands include i.d.bareMinerals, RareMinerals, Bare Escentuals and the md formulations brand. Bare Escentuals sells primarily through infomercials, home-shopping television, specialty beauty retailers, company-owned boutiques, spas, and salons, and online. It has operations in the U.S., Western Europe, Asia, and Australia. Founded in 1976 as stb Beauty, the company was renamed in 2006. Bare Escentuals is headquartered in San Francisco.