Max Factor

Company Procter & Gamble Co.
Country United States
Email n.a.
Telephone +1 513 983 1100

Market Segment Mass Market
Core Business Beauty

Max Factor Financial Report 2018

Procter & Gamble Co. Financial Report

Income Statement Trend

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Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of USD	2018	2017	Δ 2018/2017	2016	Δ 2017/2016	2015	Δ 2016/2015	CAGR
Total Revenue
Cost of Sales
Gross Profit
Operating Income
Net Income

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Balance Sheet Highlights

in Millions of USD	2018	2017	Δ 2018/2017	2016	Δ 2017/2016	2015	Δ 2016/2015	CAGR
Current Assets
Total Assets
Current Liabilities
Equity

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Procter & Gamble Co. Annual Report

Official Websites

Max Factor website

maxfactor.com

Max Factor ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year

1872

City

Łódź

Country

Poland

Founder

Maksymilian Faktorowicz

Designer

Profile

Max Factor is known worldwide as the make-up of make-up artists.

We’ve set up our page on Facebook to keep you ahead of the latest trends and most importantly get your feedback on our latest products and vodcasts. We create our make-up for you and want to find out what you think – the good, the bad, and most definitely, the beautiful!
We’ll get back to your questions and feedback via our Facebook page on a regular basis.

We believe that with the right products and make-up artistry skills, any woman can be glamorous. For Max Factor, make-up has always been a passion. Mr Max Factor was a Russian émigré who made a name for himself as Golden Hollywood's leading make-up artist. He created looks for some of the 20th century's biggest screen icons such as Ava Gardner, Jean Harlow and Marlene Dietrich. But his passion didn't stop with celebrities; Max Factor believed glamour should be within reach of all women. So he began making innovative products that everyday women could transform themselves with. He created the first mascara wand, the first foundation, and coined the term "make-up". This dedication to helping all women realise their glamour potential is something that endures at Max Factor today. Because glamour is not something you're born with, it's something you create.