Mawi
Bags / Jewelry
A jewellery house with an emphasis on luxurious statement pieces, Mawi combines cutting-edge contemporary style with traditional influences and materials synonymous with old-school glamour. Mawi m...
A jewellery house with an emphasis on luxurious statement pieces, Mawi combines cutting-edge contemporary style with traditional influences and materials synonymous with old-school glamour. Mawi made its debut at London Fashion Week in 2003 with a collection of jewellery and handbags. The luxurious, contemporary designs caught the attention of the British Fashion Council who awarded the brand the New Generation Award for three consecutive seasons; her designs were immediately snapped up by prestigious stores such as Selfridges, Barneys, Liberty and Browns. As a result of its seasonal transformation and ability to capture a signature aesthetic, requests for the brand poured in, not only from stockists but also from stylists and editors worldwide. April 2011 marked a turning point for the brand with the opening of its first flagship boutique in London. Situated in Shoreditch alongside creative powerhouses The Rochelle School, Frieze Art, Shoreditch House and a host of new creative talent as well as established names, the store reflects the brand’s loyalty to its East London creative roots and the signature juxtaposition of traditional and contemporary aesthetics.Brand Details
Founder
Tim Awan
Designer
Mawi Keviom
from
2002to
presentBrand Strategy
Market segment
Bridge
Core business
Jewelry
Targets
Men, Women
Mawi Financial Report
Last fiscal year ended on December 31, 2009