MASTERPEACE Financial Report

Masterpeace by Evgenia Linovich Financial Report

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Brand Description

Profile

«Masterpeace» is a fashion jewelry and hair accessories brand.

Our major aim is to create modern, fashionable items following the traditional techniques of folk art. At present we are focusing on Russian art, however we are planning to study and use the schools and techniques of other national cultures.

Today, we are already using the following schools and techniques: golden embroidery, stoving enamel, birchbark trade, filigree, porcelain, miniature lacquer painting, traditional rag and cloth toys, bead weaving.

Apart from the two basic collections of the year (autumn-winter, spring-summer), "Masterpeace" also makes limited capsule collections in collaboration with the leading designers and stylists (Oxana On, Alena Akhmadulina, Alexander Arutunov), major brands (Warner Brothers, Clinique), as well as limited collections with vintage and antique jewelry.

The bulk of items by "Masterpeace" are produced at the oldest enterprises in our country (Rostov enamel, Khokhloma, Gzhel, Torzhock gold embroiders), as well as family companies with centuries-long traditions, located in small villages and towns of the Altai Territory, Kursk and Leningrad Regions. This year we have initiated collaboration with monastery trade houses.

The following principles constitute the cornerstones of our activities:
a fine appreciation of fashion trends;
traditional techniques with modern interpretation;
manual labor and vintage (antique) elements, which make our items really valuable and inimitable;
using a sense of humor while creating collections;
keeping in mind that the package should meet the same requirements as the product.
Even though Evgeniya Linovich has been creating the jewelry items since 2004, the brand has officially been sold in shops such as TsUM, Podium, Vesna since 2011.

We create special limited edition collections for each of these multi-brand shops, while TsUM also has unique packaging produced for it.

Since 2013, apart from the office in Moscow, we have established an office in New-York, which is very convenient for foreign PR and sales.

In 2012-2013, "Masterpeace" made a considerable breakthrough in the sphere of PR, we are proud of our participation in fashion photo shoots and being features on the covers of such magazines as Allure, Glamour, Tatler, Vogue, Harper’s Bazaar, In Style, Grazia, Fashion Collection, SNC, ELLE, Marie Claire, OK, W, Vogue Japan.

In 2013, the designer and the founder of "Masterpeace", Evgeniya Linovich, was nominated as a Glamour Designer of the Year, and received the Designer of the Year award together with Oxana On from Fashion TV.

Our production cycle is as short as 2 weeks for some of the items, which allows for the personalization of them. This is how the ampyxes for Moda Operandi, the special packaging in TsUM brand colors, Russian shawls embroidered with rhinestones for Buro 24/7, a necklace with vintage elements for the 10th anniversary of Aizel came to be.

Apart from Moscow and Saint-Petersburg, "Masterpeace" is sold in New-York, Vienna, Monte-Carlo, Dubai, Krasnodar, Tomsk, Kaliningrad, and Riga.

Business Strategy

Masterpeace by Evgenia Linovich profile

MASTERPEACE Marketing Research