Mary Quant
Accessories / Apparel / Bags
Immortalised by fashion iconography as the originator of the mini skirt, London designer Mary Quant had an art-school background and had been designing and manufacturing her own clothes since the l...
Immortalised by fashion iconography as the originator of the mini skirt, London designer Mary Quant had an art-school background and had been designing and manufacturing her own clothes since the late 50's. She had one distinct advantage over previous designers: she was a contemporary of her clients, rather than of an older generation. Convinced that fashion needed to be affordable to be accessible to the young, she opened her own retail boutique, “Bazaar”, on the Kings Road in 1955, introducing the 'mod' era and the 'Chelsea Look.'Brand Details
Founder
Mary Quant
Designer
Mary Quant
from
1955to
currentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
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