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Markus Lupfer graduated in 1997 from London’s University of Westminster with a first-class honors degree. With his refreshingly unique style and artful way he redefined everyday basics, his critica...
Markus Lupfer graduated in 1997 from London’s University of Westminster with a first-class honors degree. With his refreshingly unique style and artful way he redefined everyday basics, his critically acclaimed final year collection was immediately bought by London boutique Koh Samui. It was in quick succession that he was awarded the British Fashion Council’s New Generation Award in 2001, providing the platform to begin showing on an international level the label that bears his name. Markus Lupfer became a regular on the London Fashion Week schedule before becoming Design Director at Spanish fashion house Armand Basi in 2006. In 2008 Markus Lupfer won ‘Best Designer of the Year’, at the Prix de la Mode Awards in Spain. Lupfer’s talent and expertise have created opportunities for collaborations and consultancy projects with international brands Ruffo, Cacharel, Mulberry and of course, Armand Basi One; which under Lupfer’s direction was a must see London Fashion Week show. In 2010, Markus reintroduced his collections to the London Fashion Week schedule with immediate global success. AW12 will be the second season Lupfer will present as part of Style.com’s Video Fashion Week. Lupfer is renowned for his humorously subversive knitwear and inspired approach to jersey daywear and tailoring. His innovative and often surreal use of print, embroidery and graphic embellishment, continues to earn him a devoted celebrity following. With fans including Madonna, Beyonce, Rhianna, Olivia Palermo, Lydia Hearst, Alexa Chung, Florence Welch, Edie Campbell, Anna Friel and Gossip Girl’s Leighton Meester and Blake Lively. Markus Lupfer’s witty and unique approach to sequinned embroidery has won him loyal customers the world over. Particularly, American Vogue’s Contributing Editor Sarah Mower, who recognizes the cult fan base Lupfer is quickly acquiring. “Markus Lupfer’s been very clever in making his sequinned sweaters an item with a bit of a cult following that draws followers from a really surprisingly broad customer-base. They strike such a great balance between easy and dressed-up and witty and smart – pieces to make people from teenagers to grown ups smile and feel good in it almost anywhere.” The Markus Lupfer brand has evolved to include extensive day and eveningwear collections and from AW10 has also included internationally successful Menswear collections bearing all the Markus Lupfer hallmarks and essence of wit and playfulness.Brand Details
Founder
Markus Lupfer
Designer
Markus Lupfer
from
1997to
currentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
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