Mario Bruni
Montegranaro,
Italy
Accessories / Shoes
In Montegranaro, a small but productive area in Marche region, arose in 1935 Calzaturificio F.lli Scheggia, a craft activity with a short daily production of 30/40 pairs. In the wake of the conside...
In Montegranaro, a small but productive area in Marche region, arose in 1935 Calzaturificio F.lli Scheggia, a craft activity with a short daily production of 30/40 pairs. In the wake of the considerable economic development which concerned Italy during the 60s and the 70s, the company began to grow up more and more turning finally into the present Calzaturificio Spring. Mario Bruni brand was created from the compound between the names of the owners and, by now, is a long-established and internationally appreciated trade mark. Nowadays, thanks to 80 workers, the production ranges around 500/600 pairs per day and, in spite of the gradual mechanization of the manufacturing, the traditional menscraft’s methods were never dropped. The company is a family business with the only cooperation of some acclaimed fashion stylists who give basic advisory services. All the production process is realized into the factory in Montegranaro, from the cutting stage to the lasting one, from the special treatments on the leathers to the finishing of the shoes, which must be a painstaking work. The globalization of the markets opens to Mario Bruni new opportunities: countries of ex-CIS in particular showed a special interest into the brand’s proposals, but also United States and now Middle East and Arabic countries represent up-and-coming markets, thanks to their strong internal development. Mario Bruni keeps on being a reference brand for the italian market also, thanks to the high quality of its products, the recognizable style and a widespread and effectual advertising support.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Shoes
Targets
Men
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