Marc O'Polo
Market Segment
Bridge
Core Business Apparel
Core Business Apparel
Marc O'Polo Financial Report 2018
Income Statement Trend
Net Sales
It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Thousands of EUR | 2013 | 2012 | Δ 2013/2012 | 2011 | Δ 2012/2011 | 2010 | Δ 2011/2010 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Net Sales | ||||||||
| Operating Income |
Net Sales by Country
| in Thousands of EUR | 2013 | 2012 | Δ 2013/2012 | CAGR |
|---|---|---|---|---|
| Germany | ||||
| Benelux | ||||
| Switzerland | ||||
| Austria | ||||
| Other Countries | ||||
| Sweden | ||||
| Finland | ||||
| Poland | ||||
| Russian Federation | ||||
| Norway | ||||
| France | ||||
| Spain | ||||
| Denmark | ||||
| United Kingdom of Great Britain and Northern Ireland |
Marc O'Polo AG Financial Report
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Net Profitability
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
Profit Ratio
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Thousands of EUR | 2013 | 2012 | Δ 2013/2012 | 2011 | Δ 2012/2011 | 2010 | Δ 2011/2010 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Total Revenue | ||||||||
| Cost of Sales | ||||||||
| Gross Profit | ||||||||
| Operating Income | ||||||||
| Net Income |
Balance Sheet Highlights
| in Thousands of EUR | 2013 | 2012 | Δ 2013/2012 | 2011 | Δ 2012/2011 | 2010 | Δ 2011/2010 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Current Assets | ||||||||
| Total Assets | ||||||||
| Equity |
Official Websites
Marc O'Polo website
Marc O'Polo ecommerce
Official Social Media
Brand Description
Establishment
Year
1967
City
Stockholm
Country
Sweden
Founder
Rolf Lind
Göte Huss
Jerry O'Sheets
Designer
Team of designers
Profile
Marc O’Polo is a German clothing brand of Swedish heritage. In 1967 Marc O’Polo was established in Stockholm by Rolf Lind, Göte Huss, and Jerry O’Sheets. One year later, Werner Böck opened the German branch in Stephanskirchen, a village near Rosenheim. In 1997 Böck founded "Marc O'Polo International GmbH", responsible for the design, production, marketing and distribution. The company headquarters was also moved to Stephanskirchen. All European customers are supplied from a central warehouse there. The fashion collections are sold by 1,600 retailers, 540 shop-in-shop partners, 60 franchisees and 38 mono-brand stores. In 2005 the company had sales of 185 million euro. In business year 2007 to 2008, the company along with about 1,025 employees around the world had sales of 288 million euro. The fiscal year 2011/2012 brought the company the highest turnover increase with 9.2% (404 million euro profit). An estimated 71% of the sales is accounted for in Germany. Currently, the share of the total sales is divided roughly into 25% retail, 11% franchise, 27% own stores and 37% shop-in-shops. Today, brand recognition is around 77%. The company’s largest 900 square meters mono-brand store is in Munich in the shopping mall Fünf Höfe. The brand Marc O'Polo, as a casual lifestyle brand in the luxurious division is expected to expand through further innovations. Many models like Marianne Schröder for example, display the brand in fashion shows.
Originally, the brand started out with a unisex sweatshirt in dark blue, beige, and 23 other colors with the company logo on the back. With forty plus years of history, Marc O'Polo is now worn by women, men of all ages including kids. In addition to the two seasonal collections fall/winter and spring/summer, there are also two theme collections. Portofino in spring and St. Moritz indicated the beginning of the skiing season. Its own eye-wear, fragrance, shoe line and home accessories completes the picture.
The collections however, do not have the same colorful buoyancy as their US competitor Tommy Hilfiger. Instead different shades of earth tones, gray, blue, and black are featured. The clear, narrow lines emphasize the puristic character. Werner Böck describes his company's fashion philosophy as 'timeless and modern'.
In 2009, Marc O'Polo was presented with the prestigious Forum Award by the fashion trade journal TextilWirtschaft.
Business Strategy
Core Business
Apparel
Target
Men
Women
Kids
Product Categories
Accessories
Apparel
Bags
Denim
Jewelry
Shoes
Swimwear
Underwear & Lingerie
Marc O'Polo AG profile
Telephone
+49 0 8036 90 0
Fax +49 0 8036 90 1890
Date of foundation 1968
Type of Company Private
Fax +49 0 8036 90 1890
Date of foundation 1968
Type of Company Private
Headquarters
Ownership (Top Shareholders)
Marc O'Polo AG doesn't provide the information on its shareholders.
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