Company Marc O'Polo AG
Country Germany
Email onlineshop@marc-o-polo.net
Telephone +49 800 10221022
Market Segment Bridge
Core Business Apparel

Marc O'Polo Financials

 

Marc O'Polo Financial Report

Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Thousands of EUR20132012Δ
2013/2012
2011Δ
2012/2011
2010Δ
2011/2010
CAGR
Net Sales        
Operating Income        

Net Sales by Country

in Thousands of EUR20132012Δ
2013/2012
CAGR
Germany    
Benelux    
Switzerland    
Austria    
Other Countries    
Sweden    
Finland    
Poland    
Russian Federation    
Norway    
France    
Spain    
Denmark    
United Kingdom of Great Britain and Northern Ireland    
 

Marc O'Polo AG Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Thousands of EUR20132012Δ
2013/2012
2011Δ
2012/2011
2010Δ
2011/2010
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Thousands of EUR20132012Δ
2013/2012
2011Δ
2012/2011
2010Δ
2011/2010
CAGR
Current Assets        
Total Assets        
Equity        

Official Websites

Marc O'Polo website
Marc O'Polo ecommerce

Official Social Media

Brand Description

Establishment

Year
1967
City
Stockholm
Country
Sweden

Founder

Rolf Lind
Göte Huss
Jerry O'Sheets

Designer

Team of designers

Profile

Marc O’Polo is a German clothing brand of Swedish heritage. In 1967 Marc O’Polo was established in Stockholm by Rolf Lind, Göte Huss, and Jerry O’Sheets. One year later, Werner Böck opened the German branch in Stephanskirchen, a village near Rosenheim. In 1997 Böck founded "Marc O'Polo International GmbH", responsible for the design, production, marketing and distribution. The company headquarters was also moved to Stephanskirchen. All European customers are supplied from a central warehouse there. The fashion collections are sold by 1,600 retailers, 540 shop-in-shop partners, 60 franchisees and 38 mono-brand stores. In 2005 the company had sales of 185 million euro. In business year 2007 to 2008, the company along with about 1,025 employees around the world had sales of 288 million euro. The fiscal year 2011/2012 brought the company the highest turnover increase with 9.2% (404 million euro profit). An estimated 71% of the sales is accounted for in Germany. Currently, the share of the total sales is divided roughly into 25% retail, 11% franchise, 27% own stores and 37% shop-in-shops. Today, brand recognition is around 77%. The company’s largest 900 square meters mono-brand store is in Munich in the shopping mall Fünf Höfe. The brand Marc O'Polo, as a casual lifestyle brand in the luxurious division is expected to expand through further innovations. Many models like Marianne Schröder for example, display the brand in fashion shows.
Originally, the brand started out with a unisex sweatshirt in dark blue, beige, and 23 other colors with the company logo on the back. With forty plus years of history, Marc O'Polo is now worn by women, men of all ages including kids. In addition to the two seasonal collections fall/winter and spring/summer, there are also two theme collections. Portofino in spring and St. Moritz indicated the beginning of the skiing season. Its own eye-wear, fragrance, shoe line and home accessories completes the picture.
The collections however, do not have the same colorful buoyancy as their US competitor Tommy Hilfiger. Instead different shades of earth tones, gray, blue, and black are featured. The clear, narrow lines emphasize the puristic character. Werner Böck describes his company's fashion philosophy as 'timeless and modern'.
In 2009, Marc O'Polo was presented with the prestigious Forum Award by the fashion trade journal TextilWirtschaft.

Business Strategy

Market Positioning

Bridge

Core Business

Apparel

Target

Men
Women
Kids

Product Categories

Accessories
Apparel
Bags
Denim
Jewelry
Shoes
Swimwear
Underwear & Lingerie
 

Marc O'Polo AG profile

Name Marc O'Polo AG
Website company.marc-o-polo.com/
Country Germany
VAT Number n.a.
Telephone +49 0 8036 90 0
Fax +49 0 8036 90 1890
Date of foundation 1968
Type of Company Private

Headquarters

Hofgartenstraße 1 83071Stephanskirchen

Ownership (Top Shareholders)

Marc O'Polo AG doesn't provide the information on its shareholders.

Marc O'Polo AG Brands

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