Make Up For Ever

Company LVMH Moët Hennessy - Louis Vuitton
Country France
Email n.a.
Telephone +33 1 58 18 61 00

Market Segment Value for Money
Core Business Beauty

Make Up For Ever Financial Report 2020

Income Statement Trend

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Revenue

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

LVMH Moët Hennessy - Louis Vuitton doesn't provide the Operating Margin figure for Make Up For Ever.

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Thousands of EUR	2015	2014	Δ 2015/2014	2013	Δ 2014/2013	2012	Δ 2013/2012	CAGR
Revenue
Operating Income

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LVMH Moët Hennessy - Louis Vuitton Financial Report 2020

Income Statement Trend

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Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR	2020	2019	Δ 2020/2019	2018	Δ 2019/2018	2017	Δ 2018/2017	CAGR
Total Revenue
Cost of Sales
Gross Profit
Operating Income
Net Income

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Balance Sheet Highlights

in Millions of EUR	2020	2019	Δ 2020/2019	2018	Δ 2019/2018	2017	Δ 2018/2017	CAGR
Current Assets
Total Assets
Current Liabilities
Equity

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Revenues by Country

	2020	2018	Δ 2019/2018	2017	Δ 2018/2017	2016	Δ 2017/2016	CAGR
Asia
United States of America
Europe
Other Countries
France
Japan

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LVMH Moët Hennessy - Louis Vuitton Annual Report

Official Websites

Make Up For Ever website

makeupforever.com/

Make Up For Ever ecommerce

Brand doesn't have an official ecommerce

Official Social Media

Brand Description

Establishment

Year

1984

City

Paris

Country

France

Founder

Dany Sanz

Designer

Profile

MAKE UP FOR EVER was founded by Dany SANZ in 1984. Her goal was to respond to the needs of professional makeup artists by creating products adapted to all makeup styles, from the most traditional to the most extravagant. Today, Dany SANZ is the brand's Artistic Director. Its products are prominently featured in SEPHORA stores in Europe and the United States, as well as in department stores in Asia and the Middle East, where the brand has been highly successful. MAKE UP FOR EVER also has a network of 17 professional boutiques where makeup artists can procure all the 1,400 product references the range offers. The range includes foundations, eye shadows, lipsticks, gloss, body makeup, eyeliner pencils, loose powders, makeup removers, brushes, false eyelashes, glitter and more, in addition to artistic products and makeup for special effects.