It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Brand doesn't have an official ecommerce
A brand which captivates millions of women. With fashion they can identify with.
LUISA CERANO set an example. From feminine elegance to sporty casualness. Uncompromisingly in processing and materials. And with the intuition to always be one step ahead the presence: to design today what is demanded tomorrow.
For self-confident, fashionable independent women – all over the world.
The success of LUISA CERANO has an origin: the head office of the brand in Nürtingen.